Pacific Outfitters has been a part of the Humboldt and Mendocino communities for many years. There is a pretty good chance that if you don’t see us at work you will see us in the outdoors. We love the outdoors and our appreciation carries over to the products we sell and the service you’ll receive. When you walk into one of our stores, you know immediately that this will be a different shopping experience. Our stores are large, yet each department feels like its own little community. In each department, you will find some of the top local experts of the area who will share your same enthusiasm whether it’s your first time or you’re a seasoned professional. Our stores are like second homes to many of our local outdoor enthusiasts. They come in and share stories and photos, sign up for classes, pick up useful tips, and become educated on the latest, leading edge gear for the outdoors. Our staff is made up of outfitting specialists who hunt, fish, hike, bike, snowboard, dive, kayak, play disc golf, other outdoor sports and we all use the products we offer.


Our story began in November of 1968 when Pacific Marine Engineering was formed as a commercial diving operation by a couple of Humboldt State students. March of 1970 those students opened the first store front, in Eureka, CA, for retail sales called P.M.E (Pacific Marine Engineering) Pro Scuba Shop, while still offering their dive operation.  In 1971 P.M.E. opened two other separate locations; P.M.E. Pro Ski Shop and P.M.E. Pro Tennis Shop. Both shops resided in Eureka, CA. In 1973 P.M.E. purchased a much larger building in Eureka, that building is the current Eureka location. Once P.M.E. acquired the larger building, they closed down the other three locations and incorporated them all under one roof, while still offering their dive operations. Once all locations were under one roof P.M.E. changed its name to Pro Sport Center. Pro Sport Center consisted of a pro dive shop, ski shop and tennis shop. Over the years Pro Sport Center picked up camping, fishing, hunting gear; anything that helped you get outdoors in Humboldt County. In 1978 Pro Sport Center purchased the New Outdoor Store in Arcata, CA. Fast forward to 2009 to the creation of our Ukiah location called Pacific Outfitters. Now we had three businesses with three different names, it was time to create one business with multiple locations. In 2010 we changed the names of Pro Sport Center and the New Outdoor Store to Pacific Outfitters. Now that we have multiple locations that sell the best gear for the outdoors, it became time to introduce the service side of the business. So, in 2013 we created Pacific Outfitters Adventures and Pacific Outfitters Academy. Pacific Outfitters Adventures is the part of the business that runs local and out of the area travel packages that compliment what we sell. Pacific Outfitters Academy is the part of the business that runs all our classes that compliment all our departments.


PRICE MATCH GUARANTEE – We guarantee to have the lowest everyday price. If you find a lower advertised price on the same available brand and model, prior to your purchase and you can provide a picture/written quote (local shop), advertisement (print ad) or printout of the item (web), and it’s not a close-out item, misprint, special buy or promotion, liquidated item or an auction item and you have factored in any additional fees (shipping/handling/processing) and we have the item in-stock, we will match the price.


*We guarantee you’ll get the lowest everyday price on everything we sell.

*We give you back 2% of everything you buy as store credit that can be used anytime.

*We offer 0% financing for up to 12 months on lots of cool gear.

*Special deals and offers.